The website claims;

“Press releases will be produced to promote the site across the UK.  These will highlight the advantages of employing you because of your loyalty, training, proven experience , transferable skills and the fact that you are redundant through no fault of your own.
It I hoped that employers will be keen to snap up such workers . You can choose what to say and highlight your strong points. It may save you time and expense and disheartening rebuffs from taking CV’s to employers and ‘knocking on doors’ .
Also if more than one employer wants you then you may be able to negotiate a better deal . There may be other employers out there besides retail ones who would welcome you because of your transferable skills but you may not necessarily know who to approach…here they may come to you.
By acting as an identifiable group,  exposure to the job market and potential employers will be higher….an employment co-operative!”

The shopworkers union USDAW is urging former Woolworths employees to avoid a website set up by a Cheshire company which is offering to help them find work. (source: crainsmanchester)